Crypto Fashion Week™ presents the Meta Gala

September 14, 2021 (revised)

+++Crypto Fashion Week™, the leading destination for digital fashion and NFTs, presents the Meta Gala+++

Crypto Fashion Week™ (September 10-17, 2021) is the premiere event putting the worlds of fashion, digital art, and blockchain systems into formation. Assembling an avant-garde community of designers, artists, entrepreneurs and technologists for a celebration of on-chain digital fashion, CFW is an innovative and exciting place to encounter what's next from the trendsetters in the space. This special presentation by CFW is the premiere of the Meta Gala, featuring celebrity avatars, metahuman influencers and exclusive wearables from the hottest designers in the space, all coming together for a digital fashion benefit event on the stairs to the metaverse.

Taking inspiration from the famed Met Gala and its cavalcade of stars and showcase of avantgarde costuming, the Meta Gala is a virtual experience and digital fashion show like no other, with the aim to raise money for a new design fund being developed to support the visions of emerging fashion creators working with NFTs all over the world. The Meta Gala experience and auction opens on the 17th of September at 11:11AM EST.

The hottest digital fashion design houses in the space will dress these individuals, and all outfits will be auctioned as limited edition NFTs during Crypto Fashion Week™. A percentage of sales of these NFTs will benefit the establishment of a new digital fashion designers’ fund. Brand sponsorships for the Meta Gala are available in varying levels in support of this fund. The theme of the Meta Gala is "As Above, So Below", which speaks to the dissipating boundary between IRL and virtual lands, also the fluidity of identity as individuals construct and re-construct themselves in these converging lands.

Crypto Fashion Week™ kicks off on the 10th of September with a limited edition drop of a Karl Lagerfeld collectible NFT as a digital figurine in an homage to the designer's unmistakeable likeness. The first version of this NFT will be available in an edition of 777, while the second rare chrome version will be available in an edition of 77. This exclusive drop will be available for purchase at The Dematerialised, a Web3 authenticated virtual goods marketplace, powered by the LUKSO blockchain.

Crypto Fashion Week™ continues with presentations from the hottest digital fashion designers in the space. The Fabricant will introduce their new co-creation Studio, which enables anyone anywhere to collaborate with 3D creators and brands to assemble unique digital fashion pieces which can then be minted as NFTs and dropped on The Fabricant Studio marketplace. Kadine James of The Immersive Kind presents a new look with emerging fashion designer Ivan Svanberg, who dresses the avatar Kaydeen, the virtual reflection of James. Designer Rebecca Minkoff will discuss the NFT drop commemorating the twenty-year anniversary of launching her defining "I Love New York" capsule collection. Mimi Choi, the celebrated makeup artist who is the face of this year's NYX Professional Makeup Halloween season, will make a special appearance on the Meta Gala steps and will also release an exclusive look digitized as an AR filter which will then be dropped as a limited edition NFT giveaway. Register now at cryptofashionweek.xyz for your chance to win. Marking the close of "Crypto Fashion Week™ presents the Meta Gala" is an immersive 360 degree afterparty featuring Panther Modern x Reggie Watts. Full program details to be announced on the Meta Gala (metaga.la) site.

All outfits modelled by the virtual beings in the show will be available to purchase for a limited time as rare 1 of 1 NFTs. The auction will take place on a purpose-built platform for Crypto Fashion Week™ (metagala.auction). A percentage of sales of these NFTs will benefit the establishment of a Digital Fashion Design Fund (r2w.fund), which has the aim to support designers and creatives who lack access to minting and exposure to the NFT ecosystem. Sponsorships for the Meta Gala are available in varying levels also in support of this fund, and contributions from the community will also be accepted. Further details forthcoming.

“Crypto Fashion Week™ presents the Meta Gala” is supported by LUKSO, the blockchain for the new digital lifestyle. LUKSO provides a series of standards and solutions for physical and digital consumer goods, for new forms of responsible production and consumption. The official makeup partner for the Meta Gala is NYX Professional Makeup, making pro-level makeup, the most expert formulas, and the highest-grade pigments accessible for everyone. Monegraph (monegraph.com), a leading provider of software and knowledge for building and operating enterprise NFT marketplaces, is the smart contract partner for the Meta Gala.

Crypto Fashion Week™ is organized and produced by Universe Contemporary, the leading cryptomedia company. For more information and to register visit cryptofashionweek.xyz. Follow on Instagram @cryptofashionweek and on Twitter @cryptofashionwk and @cryptoartadvisr. Sponsorship inquiries and media requests may be sent to [email protected].